Social Media Apps Make Sharing Easy

Jeri Denniston, Chief Marketing Strategist, Denner Group International

Takeaways: Many social media apps exist to make content sharing easy.  Choose the right ones for you to stay connected with your audience and enhance customer engagement with your brand.

Are you using any of the smart phone apps to post while on the go? There probably are hundreds but you don’t need them all – Just the ones that make it easy to post, share and engage with your audience when the inspiration strikes.

Social media apps make sharing easyObviously, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+ have their own. So do Yelp, TripAdvisor, and Foursquare, which now switches you over to their new app, Swarm, for social location sharing.

Then there’s Instagram, which Facebook owns, to make it easy to snap photos and videos and share with your friends. And Twitter has Vine which makes it easy to record and share short videos. Snapchat and Whatsapp are two popular apps for instant messaging with friends.

Beyond these are others which make it easy to share from your smart phone across multiple social sites. These are some of my favorites:

Pulse – now owned by LinkedIn, the app on your phone makes it possible to customize just the news sources you want, browse current stories and trends, and share them across multiple sites.

Bitly – primarily a url shortener, it also lets you connect a variety of social profiles to share your shortened links. Set up your account from your desktop, connecting your social profiles. Then download the app to your smartphone so you can share those shortened links while on the go.

Buffer – This is an app which installs in your browser enabling you to share content as you’re visiting various sites online. You can either share instantly or use Buffer’s robust algorithms to choose the right time to share on the various social sites you’ve connected. Buffer lets you connect two sites for free.

Hootsuite – useful on desktop computers, this app connects up to five of your social profiles for free letting you schedule messages for times you choose. You can share, comment, message, and interact on all those sites just using the one app. No need to visit each social profile to see what’s trending. It all shows up within Hootsuite, and it uses its own ow.ly url shortener.

LinkedIn Connected – have you seen this app? It makes it easy to stay in touch with your connections, congratulate them on recent job anniversaries or new promotions, send them messages, etc.

What are some of your favorite apps for social sharing and customer engagement on the go?

5 Social Media Trends Affecting Business in 2015

By Jeri Denniston, Chief Marketing Strategist, Denner Group International

Takeaways: Social media is evolving rapidly. Organic Facebook posts are disappearing in order to reach wider target audiences. New tools are being developed to give marketers better insight and tracking of their social networking interactions. Social everything is the new normal – from ecommerce, to payment systems to improved customer service.

You may have seen this on LinkedIn. Ryan Holmes, CEO of Hootsuite, published a post about The 5 social media business trends you need to know for 2015. The pace of social media impact is projected to expand even more this year than last. According to a Duke University study on social media, businesses are projected to triple their marketing budgets for social media this year, from 9 percent in 2014 to nearly 20% in 2015. Yet many businesses have difficulty showing the impact that social media has had on their business.  The five social media trends Holmes cites are:

Businesses must pay to play on Facebook

Facebook organic reach is droppingOrganic reach on Facebook is trending down. Historically its proprietary algorithm reached about 16% of fans, but lately it’s only about 6% according to Ogilvy PR researchers.

That means if you want your posts to be seen on Facebook by your target audience, you must invest in paid social ads and promoted posts and/or spread your messages to other platforms.

Better Social media measurement tools

New tools like uberVU, can now tell you exactly which social sites are generating the most clicks, shares and traffic. Like the Bufferapp, these tools can also autoschedule posts for the optimum time on each social platform you use. Hootsuite has integrated a social CRM app called Nimble, which lets you track and conduct conversations with customers directly from within the Nimble app.

Social ecommerce is here

We’ve seen and may even use mobile payment tools like Square and PayPal Here which let us pay for goods and services using our smart phones. Apple has launched its own payment app as well. 2015 brings the launch of SnapCash by the mobile message app SnapChat, which allows users to transfer money to one another via text message. And apparently Facebook has developed its own app to allow members to transfer funds to one another via its Messenger service. Look for that to launch later this year. Peer-to-peer payments like this are just the start, however. Look for retailers to dive into this technology by sending offers as Tweets or Facebook posts which you can activate or purchase with just a few taps on your mobile device.

Customer satisfaction increases with social media

Three McKinsey principals authored an article citing results of a 2012 ecare study of 2000 telecom customers in France. The survey showed that customer satisfaction improved when handled via social media because it was more personalized. Businesses that handle customer issues well get instant recognition on social media. The reverse is true, as well, as we’ve seen with many examples of poor customer service resulting in viral social media promotion across many networks. The authors of A World Gone Social list several examples of social media mismanagement in their book, including a music retailer’s massive layoff in 2012 which was broadcast via Twitter by affected employees using the hashtag #hmvXFactorFiring.

A new option this year which Ryan mentions in his article is the development of personalized Tweet-to-call links. If a customer tweets about a specific problem or issue, the Tweet-to-call technology enables the company to Tweet back with a custom link for that customer alone. Clicking on that link takes the customer to a customer service rep who can handle the specific issue.

Social media innovations will come from your employees

The cloud has put technology control in the hands of your employees and customers. This trend will continue as people continue to find social apps which help them do their jobs more efficiently. Examples are Yammer, which facilitates internal social networking and communication, and Google Hangouts, which enables people to hold instant online video conferencing. To see which new apps are trending in your company, Ryan suggests checking out the laptops and mobile devices being used by your newbie just out of college staff or 20-something interns.