Jeri Denniston, Chief Marketing Strategist, Denner Group International
Takeaways: Many social media apps exist to make content sharing easy. Choose the right ones for you to stay connected with your audience and enhance customer engagement with your brand.
Are you using any of the smart phone apps to post while on the go? There probably are hundreds but you don’t need them all – Just the ones that make it easy to post, share and engage with your audience when the inspiration strikes.
Obviously, Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Google+ have their own. So do Yelp, TripAdvisor, and Foursquare, which now switches you over to their new app, Swarm, for social location sharing.
Then there’s Instagram, which Facebook owns, to make it easy to snap photos and videos and share with your friends. And Twitter has Vine which makes it easy to record and share short videos. Snapchat and Whatsapp are two popular apps for instant messaging with friends.
Beyond these are others which make it easy to share from your smart phone across multiple social sites. These are some of my favorites:
Pulse – now owned by LinkedIn, the app on your phone makes it possible to customize just the news sources you want, browse current stories and trends, and share them across multiple sites.
Bitly – primarily a url shortener, it also lets you connect a variety of social profiles to share your shortened links. Set up your account from your desktop, connecting your social profiles. Then download the app to your smartphone so you can share those shortened links while on the go.
Buffer – This is an app which installs in your browser enabling you to share content as you’re visiting various sites online. You can either share instantly or use Buffer’s robust algorithms to choose the right time to share on the various social sites you’ve connected. Buffer lets you connect two sites for free.
Hootsuite – useful on desktop computers, this app connects up to five of your social profiles for free letting you schedule messages for times you choose. You can share, comment, message, and interact on all those sites just using the one app. No need to visit each social profile to see what’s trending. It all shows up within Hootsuite, and it uses its own ow.ly url shortener.
LinkedIn Connected – have you seen this app? It makes it easy to stay in touch with your connections, congratulate them on recent job anniversaries or new promotions, send them messages, etc.
What are some of your favorite apps for social sharing and customer engagement on the go?