Our line of work in creating strategic plans, coaching executives and managers through implementation, and change management in their organizations is constantly under pressure. there is an ever-present desire to find ways to simplify how it’s done, and shorten the time frame in achieving measurable results.
Business leaders resist the amount of work and time typically devoted to creating and updating strategic plans. The increasing pace of change in our business environment throws monkey wrenches into our well-laid plans. Yes, we are always seeking that silver bullet that will magically keep our plans on track, shorten the time frame to success, and basically keep everyone happy and productive.
Intuitively I know no such silver bullet exists, but in my own continual search for it, I occasionally come across a nugget, not a bullet, like this one that might actually help me and my clients.
An article from McKinsey by Boris Ewenstein, Wesley, Smith and Ashvin Sologar titled Changing Change Management, provides a compelling insight about one strategic element common to some recent successful change efforts.
Two clear challenges
The McKinsey article’s sub-title mentions two clearly visible issues or challenges for implementing change:
1) “Research tells us that most change efforts fail.”
2) “Yet change methodologies are stuck in a pre-digital era.”
The article’s main premise is that our traditional approach to change management is outdated and that using digital tools is the key to modernizing that approach. Aha! I say. While digital tools are not a new nugget for me, I did reap some new insights on the approaches to implementing those tools for more effective change management.
It has not occurred overnight but we have seen global companies that are now clear industry leaders disrupting their industries, experiencing astronomical growth and generally, success. Amazon, Uber and Facebook come to mind as examples of those who have employed digital tools to create their footprint in the world of business.
The McKinsey article mentions some of the digital tools many companies have employed and all have one thread in common. It is the result of closer, more rapid communication with their customers primarily and their other stakeholders as well. All brought about by the use of digital tools. That communication is now rich with data, tons of data, and not just junk data. Useful data that drives better, faster and more focused responses to fix problems and leverage successes.
Out with the old?
Does this mean we toss out our traditional methods and approaches for planning and executing change initiatives? I say no. We still need the training, practice, and discipline involved in the planning retreats, applying the best practices we can uncover for leading and managing people and for ensuring sustained continuous improvement in everything we do. Only now we must apply these digital tools to accomplish that faster, better and create more lasting change in our organizations.
I know I can’t tackle rewiring my home’s electrical system on my own without training in basic and advanced principles and practices. But, possibly, I can get that training faster with digital training tools. However, the practice is essential to prevent a disaster to myself or others, so a wise move would be to apprentice the work. Likewise, I know a business can’t avoid the work required to create long term plans and deliberately create the processes and systems to support the resulting change initiatives. They can only enhance the speed of achieving results and sustaining those results with the digital tools mentioned in the McKinsey article.
In our business, we are using more and more digitally-based communications with our clients, such as webinars, online courses, feedback resources, and more regular communication. We are still working on finding more effective touch points that are not intrusive. These all involve changes in practices and the culture of our business, just as it does for everyone else.