Instagram Adds Video

By Jeri Denniston, Chief Marketing Strategist, Denner Group International   6/2013

Takeaways: Instagram, a photo sharing app available for iPhone and Android, recently rolled out the addition of video. No surprise. Since Facebook purchased the company last year for $1 billion, and already offers video uploads, it’s only natural that feature would be added to Instagram.

Old News: Facebook buys Instagram for $1 billion in April 2012
NEW: Whitehouse and Michelle Obama join Instagram

Instagram

Instagram is a social media smart phone app that lets you instantly upload photos, and now videos, to Facebook, Twitter, Tumblr, and other social sites. Started in October 2010 by two Stanford grads, and quickly grew to more than 35 million users. That, among other things, brought it to the attention of Facebook CEO, Mark Zuckerberg, who purchased the company in April 2012 for $1 billion. Smart phone apps are the new frontier, and Facebook was falling behind in that area. With Instagram in the family, they have a leg up on social photo and video sharing. And now that the White House and First Lady have set up accounts, the rate of new users will likely increase.

This app lets you easily edit any image by applying filters to create unusual and interesting images before you upload, then just hit a few buttons, and bingo! It’s uploaded. Try it, and let me know what you think.

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About Jeri Denniston

Jeri Denniston is a certified Strategic Management Professional with proven performance in strategic marketing, social media strategies, management, public relations, and business planning. During her career she has mentored and trained co-workers and staff in communication and leadership skills, facilitated board and management retreats, led workshops in strategic management and systems thinking, and directed strategic planning projects for the development of new products and markets in the financial, marketing information and publishing industries. Skilled in digital marketing, she teaches internet marketing and social media & mobile marketing at Yavapai College. Jeri's language skills include high level fluency in Spanish and proficiency in French. She has a masters in international management from Thunderbird School of Global Management in Glendale, AZ.

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